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In response to the triple demands of soaring electricity costs, SDGs compliance, and working environment improvement, our company has designed an original processed sheet with heat-insulating and UV-cutting functions. By coating non-woven fabrics or films with specialized paint and providing them in a format that lowers installation barriers, we have expanded our target audience to include customers with rental properties and those looking to protect existing facilities.
Triple Demands: Soaring Factory Electricity Costs, SDGs Requirements, and Working Environment Improvement
There is a strong desire to simultaneously reduce factory electricity costs and implement heat countermeasures. Many customers requested a sheet format that is easy to install, rather than just the paint itself.
A format was needed that could be implemented even by customers for whom applying paint is difficult (rental properties, protection of existing facilities).
● Scenarios of Emergence: The triple demands of rising electricity costs, SDGs compliance, and working environment improvement are becoming prominent.
● Main Impacts: Deterioration of factory running costs, decline in winter/summer working efficiency, and unfulfilled CSR requirements.
Why Existing Solutions Fall Short: Paint Application Barriers and the Limits of Conventional Insulation Materials
Conventional heat-insulating countermeasures were based on the premise of paint application, creating a high barrier for installation work.
● Specific Basis: Sample evaluations and on-site interviews.
Solutions Tried So Far and Their Limitations
Installing conventional insulation materials (unfeasible due to weight and poor workability), updating air conditioning units only (requires large investment).
Based on these limitations, we adopted the following approach as a more fundamental solution.
Solution Approach: Optimizing the Combination of Paint, Film, and Non-Woven Fabric × Developing Custom-Processed Products
We developed our own custom-processed product by coating non-woven fabrics and films with specialized paint, lowering implementation barriers through sample provision and small-lot sales.
STEP. 01
Material Combination Optimization
Reviewing the configuration of paint × film × non-woven fabric
STEP. 02
Custom-Processed Product Development
Transforming into an easy-to-install format through coating and slitting processes
STEP. 03
Utilization of Overseas Bases
Utilization and cross-regional expansion of products supplied overseas (sharing evaluation data)
STEP. 04
Cost Simulation
Visualizing cost structures to support informed implementation decisions
Fuji Chemi Trading’s Service Network: Head Office (Sales & Technology) × ASEAN Bases
This solution is achieved through a clear division of roles across multiple bases.
・Head Office / Domestic Sales: Customer window and cost simulation
・Technology & Development: Coating recipe development for paints, and preparation of evaluation data
・Thailand and Vietnam Bases: Sharing evaluation track records at ASEAN factories
● Supply System: Sample provision, small-lot sales, and in-house custom processing support.
Results of Implementation
Achieved a reduction in factory running costs (electricity bills). Successfully developed into a cross-regional proprietary product that is also effective for acquiring new customers.
● KPI Candidates: Electricity cost reduction (on an estimated basis) / Room temperature drop in implemented factories / Record of cross-regional expansion to additional buildings and group factories.
● Implementation Lead Time: Fast-track response from sample evaluation to small-lot supply.
Anticipated Ripple Effects and Cross-Regional Expansion
The implementation effects of this solution go beyond solving the primary challenge. Please also utilize it as compelling material for internal and management-level proposals.
・Continuous tailwinds from soaring electricity costs and environmental regulations will drive mid-to-long-term growth in lead generation.
・Expansion to applications beyond roofs and outer walls (such as windows, skylights, and partitions).
・Proposals addressing the same theme for ASEAN factories can be rolled out, driven from Japan-based sites.
・Utilized internally by customers as evidence for SDGs/CO2 reduction reports, creating an internal word-of-mouth diffusion effect.
Distinction from Competitors: Why Fuji Chemi Trading is Chosen
While competitors sell individual paint or building materials as standalone products, Fuji Chemi differentiates itself through an original packaged solution of “Paint + Custom Processing + Overseas Data + Small-Lot Sales.”
Product Information & Specifications Overview
The main specifications of our track-proven products can be selected from multiple grades depending on your application and requirement conditions. Typical specifications are as follows (please contact us for detailed specifications).
| Item | Specifications |
|---|---|
| Main Application | Reducing factory electricity costs, heat countermeasures, and SDGs compliance |
| Product Form | Heat-shielding & UV-cut sheets (coated non-woven fabric/film products) |
| Paint Base | Heat-shielding paint / UV-cut paint |
| Processing Support | Coating and slit-processing into forms that are easy to install |
| Sales Form | Sample provision / Small-lot sales support |
| Evaluation Data | Track records of evaluations at overseas bases (Thailand / Vietnam) can also be shared |
Suggested Applications & Operation Examples
In actual operations, the following patterns are frequently adopted:
・Evaluation Phase: Requirement inquiries → Sample evaluation → Specifications finalization
・Pre-Mass Production Preparation: Division of roles across bases, specification standardization, and local on-site startup
・Mass Production Phase: Ensuring short lead times and stable supply through our robust supply system
・Cross-Regional Expansion: Supporting expansion to other bases and other projects
FAQ (Frequently Asked Questions)
What are the advantages compared to conventional paint application?
Since it is a sheet-application method, it lowers the installation barriers, making it feasible for implementation even in leased properties or for protecting existing equipment.
Is it possible to implement a trial on a small-lot basis?
Yes, we support both sample provision and small-lot sales.
Is it possible to expand the application to areas other than roofs and outer walls?
Yes, expansion to various applications such as windows, skylights, and partitions is also possible.
Is it possible to expand the deployment to factories in the ASEAN region?
While sharing evaluation data from our overseas bases, we support your ASEAN expansion driven from Japan-based sites.
Can you provide data to be used as evidence for SDGs and CO2 reduction reports?
Yes, we can provide CO2 reduction estimates based on electricity cost reduction data.
Proposals by Related Applications and Challenges
■ Heat-Shielding Paint Solution to Reduce Electricity Costs for Thai Factories | Arrangement of Local Installation Partners | Collaboration Across 3 Bases: China, Thailand, and Vietnam
■ Stable Supply and Quality Improvement of Fluoropolymer Films (FEP/PFA) | Providing Multiple Samples with Short Lead Times through In-house Slitting Processes
■ 100% Eco-Friendly Water-Absorbing & Deodorizing Bag (F+BAG ACE) | Entering the Daily Sundries and Disaster Prevention Markets with Biodegradable Non-Woven Fabric × Naturally Derived Superabsorbent Polymers
